Redesigning the branding and  website is always a big responsibility. It can be challenging to distill that into a clear and cohesive brand identity that can be effectively communicated through the website. APIUM wanted to define the brand personality, tone of voice, and visual elements that will represent the company. While a digital innovation company may want to showcase their technical prowess and cutting-edge solutions, they also needed to make sure that their website is easy to use and navigate. Striking the right balance between creativity and user-friendliness.

As CHEFUX, We presented a brand solution by understanding the company's values, target audience, and unique selling proposition. Also we wanted to reflects the design of the website, including the colour scheme, typography, and imagery through the brand identity. Next step was to conduct research on the target audience, competitors, and industry trends. This helped in creating a design that is relevant and appealing to the intended audience and differentiates the company from its competitors.

Based on the research and brand identity, we created a visual design for the website. This included wireframes, mockups, and a style guide that outlines the design principles, color scheme, typography, and imagery to be used.