Our project involves collaborating with the AI Team, our esteemed client, to bring an innovative music-centric product to life. The primary objective of this endeavor is to create a cutting-edge platform that empowers musicians to establish remote connections and stream their performances to a global audience. This platform will not only facilitate seamless interactions between musicians and their listeners but also introduce an innovative payment mechanism that rewards musicians for their outstanding performances.

The main idea of the Tunecast brand is to connect artists and users virtually via a modern streaming algorithm. A combination of sound waves, the letter T, the Quaver note, and the play button indicate a video Live streaming concept. As the attitude of the brand began to take shape, it heavily informed how we decided to approach the look and feel of the identity.

In response to the evolving dynamics of the music industry and the increased demand for online entertainment, our client has identified the need for a novel solution that transcends geographical boundaries. This entails addressing the challenges faced by musicians in sharing their talent beyond traditional venues, while also enabling them to monetize their performances effectively.