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Frequently asked questions

Mostly about pricing

What size budgets do you typically work with?

We typically work with clients within the following project brackets:

Brand Identity Development
$500 > Upwards ( Based on your scope )

UI/UX Design
$900 > Upwards ( Based on your scope )

Web Design
$500 > Upwards ( Based on your scope )

How do we get started?

1. Schedule a Discovery call here
www.calendly.com/chefux or fill out our contact form.

2. After our call, we will create a scope of work document for you to review, revise and approve.

3. Once the scope of work is approved, CHEF UX TEAM will send out a contract for you to review & e-sign.

4. Once the contract is reviewed & approved, we will send out an initial 50% invoice due to begin work.

5. Upon completion of the invoice, we will set-up communication channels and schedule our kick-off call.

How do I figure out how much a new website will cost?

The most effective way for our team to understand the deliverables of your new web project and how you should spend is for you to create a scope of work or RFP and send it in to us.

If it's a simple project, sending a sitemap of all the pages included within your project scope will be okay to start.

Here's some steps to follow if you're not sure where to start with your scope of work:

1. Send us a list of the pages you want on your site (sitemap/information architecture). Doesn’t necessarily have to be detailed or final. We just need an idea.

2. Send us 2-3 websites that you love and think represent your vision for your new website in some way, either aesthetically or in functionality.

3. Tell us if you need a logo & brand identity or if we’ll be working with your current brand assets.

4. If you already have the designs for your site completed (in Figma, Sketch, Etc) and now need the design developed out in Webflow, send us the designs to review and we can go from there.

6. Give us a heads-up if you think anything within your build may require extra development time. (Example: Pricing Calculator, API Integrations, Search)

We will take in all of this information and create a scope of work proposal for us to review. Once you’re ready, we can review the SoW Proposal together over a follow-up call.  

What are the payment terms for a typical project?

For a new website, redesign, migration or development:
50% before we start. 50% when you’re 100% thrilled and we’re ready to hand-off 👋🏽.

For scope of work add-ons during an active project:
100% paid upfront. This helps us keep things streamlined during a project ⏰.

For access to our design, development & consultation support services on ad-hoc basis:
Hourly, billed per block of hours.

10 hours x $40Flat rate - $400
20 hours x $35Flat rate - $700
40 hours x $30Flat rate- $1200
Need more hours? Discuss a custom plan.

Brand Identity

Do you work with local and international brands?

Yes we do! We have worked with clients all over the world, and our tried and tested processes allow us to work with you from wherever you are. If you have access to your internet then we’re all set! We mostly do the communication via slack. That is our go-to communication tool.

How long it will take to complete my branding project?

A branding project takes on average 2/3 weeks depending on complexity. Every project is different so if you have a tight deadline, please let us know prior so then we can always set the priority. We make sure to guide you through the process and the milestones which we need to meet.

What is the difference between logo and visual identity? 

These two terms, often used interchangeably are actually not the same. A logo is just a mark that visually identifies a brand. It can be a graphic image, the typographical representation of the brand or a combination of both. A visual identity is a broader concept that encompasses all of the visual elements that make up the look and feel of a brand. It includes the logo ( identity), construction of the identity, the colour guide, the typography, image style, do's and don't of the identity, brand pattern and any other graphic element supporting the brand (business cards, packaging etc). All of these elements are outlined in a brand style guide.

What is included in rounded revisions?

Our process is very collaborative, and when working on your branding project, we provide you with 2 design concepts for you to choose, and up to 3 rounds of revisions on your chosen one. Each round of revisions refers to you providing with a set of limitless feedback (doesn’t matter if you give us 1 or 20 points of feedback), and us actioning this feedback and presenting the revised concept back to you. Most of our clients don’t use them all up, but they are there in case you need them.

What is the difference between a " Round of revisions" and a " Design concept"?

Each concept is an entirely different design or visual direction. We will start by presenting you with 2 concepts, and once you choose your preferred one, you have up to 3 revision rounds to refine that concept in terms of colors, shape, fonts, brand pattern etc. Usually they don’t involve changing the design concept all together, and our clients typically don’t use all 3 rounds up.

UI/UX Design

What exactly is UX design?

User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users.

People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design.

Even though there is User Experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX Design has been mainly associated with digital/technology products.The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.

How good User Experience can help your product or business?

For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line.

Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.It is found that “every dollar invested in UX brings $100 in return”. This is an average figure, but it’s a return on investment of an impressive 9,900%. This stunning return is due to increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs and improved trust and increased market share.

What is a typical UX design process?

When it comes to the UX design process, there is no universal standard as such. Different companies, agencies, designers and product managers follow different approaches, techniques and tools.There are multiple stages in the design process as per the methodology you prefer. Our approach is inspired by the “Double Diamond” model proposed by the British Design Council. Our process include- Discover, Define, Design and Deploy. For more information read our process.

How much a typical UX design project would cost?

There are multiple factors influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, smart watch), technology involved, and design services included (user research, interviews, testing) and delivery deadline to name a few.

It's difficult to provide a number upfront without understanding the requirements and full scope of the project. Our typical UX projects range anywhere between $1000 to $6000 and could go well above $80,000 depending on the scope.

What is the timeline for a UX design project?

All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.

What are the UX design deliverables?

The deliverables could change based on the requirement and nature of the project. Typically we deliver:

User-research report
UX audit report (if revamping an existing design)
Red route analysis
User persona
Customer journey maps
Sitemap
Wireframes
UI sketches
Interactive prototypes
Design systems

What are the inputs and data the client responsible to provide?

Usually we kick start every project with a detailed brainstorming session with all the stakeholders from the client side. These are the details/data we require before the start of every project.

Business/organisational goals
Target audience details
Product goals
Expected outcomes and KPIs of the project
Technical specifications
Market research data (if any)
Previous user experience audit results (if any)
User analytics data (if any)
Business reports

Do you provide support to the application after the product launch?

We shall extend our support according to the client’s requirements. After ‘User Acceptance Testing (UAT), we shall be providing support for the next 3 months. If the client has opted for an Annual Support Contract (ASC) with us, we are entitled to provide our services at any time during the period of contract.

What are the tools you use for UX design?

There are a multitude of tools designers use in various stages of UX design. \
We typically use the following:

User Research - Hotjar,
Design - Figma
Prototyping - Figma
Brainstroming and workshops - Figjam
User Testing - Crazyegg, UserTesting.com
Communication - Slack, Loom, Zoom
Project Management - Click up

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